Old 97’s Share TV Opportunities with Nikki Lane & Caitlin Rose

Old 97’s Share TV Opportunities with Nikki Lane & Caitlin Rose

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As music critic, industry guru, and screed writer Bob Lefsetz loves to point out, the days of appearances on late night television resulting in the massive launch of a musician’s career or even a significant sales bump are over. Unless it is Saturday Night Live or CBS’s Sunday Morning—and even then you really have to clobber it out of the park—television just isn’t the vehicle for music sales it once was.

But what television still offers is validation to an artist, and a boost in name recognition with a national audience that most independent artists otherwise do not have the opportunity to enjoy. As independent music continues to find an increasing share of the…



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