Lo and Behold: Chris Stapleton Is Making an Impact on Mainstream Country...

Lo and Behold: Chris Stapleton Is Making an Impact on Mainstream Country Radio

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No bet against Chris Stapleton is a safe one at this point. First he swept through the CMA Awards, winning New Artist of the Year, Album of the Year, and Male Vocalist of the Year, despite being a major underdog in all three categories. Then he shocked the world by having one of the biggest post-awards sales bumps on record when sales of his album Traveller spiked 6,400%. And now, despite all the odds, and the incredibly collusive and backwards nature of American country radio, he’s now having a major impact there too.

That was the big question coming off of Stapleton’s big CMA wins: would radio respond? And now that we have the new numbers from Mediabase, the answer is…



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