Don’t Waste You Time on Keith Urban’s “Ripcord”

Don’t Waste You Time on Keith Urban’s “Ripcord”

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You may ask yourself, if you dare venture onto the radio dial these days to partake in the popular country channel, why the airwaves are filled with 40-something and 50-something performers like Keith Urban soliloquizing about teenage and young adult life? Well the answer is demographics. There are way more human beings out there living regular lives, raising kids, and looking forward to retirement than there are pimple-faced teenagers trying to get laid. But those teenagers and young adults are the ones the advertisers covet. So ultimately this trickles down to the artists of popular country music, who are solely employed to lure these spend-happy younger consumers to radio to…



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