A Deeper Look at NASH Icon’s Ratings & Impact

A Deeper Look at NASH Icon’s Ratings & Impact

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Is the country music radio format splitting? That’s the question on many people’s minds in country radio, with Cumulus Media’s new NASH Icon format at the forefront of the potential fissure. Offering a mix of music that adds in older artists stretching all the way back to the early 80’s, NASH Icon has the potential to return worthy country music forgotten by modern radio back to the airwaves. And when the biggest NASH Icon affiliate located in Nashville beat the rival iHeartMedia pop country station WSIX—the flagship of The Bobby Bones Show—as well as equaled its own NASH sister station WKDF in in its first full month of ratings data in September, the idea of country…



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